I have to admit I'm not much up on my sex toy advertising history - but Ad Age is reporting that this is the first daytime ad for a sex toy company (Lovehoney). Nothing about it really says 'toys' but that ad sure does sell sex. And how. Check it out for yourself (below)!
I'd ask when American TV is going to advertise for sex toys, but apparently last night's ep of THE OFFICE promoted COLT's Metal Waterproof Vibrator.
I haven't seen the ep but the PR guys at COLT tell me that the product is not only in the shot, but referred to several times and there are cutaways. Wouldn't you love to hear the backstory behind THAT???